A car can easily say plenty about who you are as a person. A Honda may exude practicality, while a Bentley may exude success. But a new study may suggest that your car is saying something that you weren’t even aware of.
A San Diego market research firm Strategic Vision will soon be releasing their latest study called the New Vehicle Experience Study, and it has already revealed insights into the types of people and personalities buying new cars. For example, the study revealed that 13 percent of Chevrolet owners do not use the Internet. That’s a big percentage compared with the 3 percent of Honda buyers that don’t use the Web. In addition to Internet usage, 70 percent of Honda owners have a college degree, while only 35 percent of Chevrolet owners or 45 percent of Ford owners hold a college degree.
The new study won’t be available until next spring, to the dismay of interested shoppers at Pohanka Lexus. Computer experience and education level where just two areas that the study will be addressing. Used Cars Minneapolis looks forward to the results as the demographic data was compiled on 10 major automotive brands. The data was derived from manufactures themselves and from other sources. The study also looks age, gender, income level, and marital status to name a few factors examined.
Although it does deliver some insights, the study is not without flaws. One Boston Nissan dealer says to consider the cute Mini Cooper. A car with such a broad appeal doesn’t just cater to a specific demographic. For instance, those considering a Mini Cooper may be enthusiasts drawn to its British racing heritage, and others may just like the car’s fuel efficiency, while others still may just crave to be a part of the small cult following that the Mini brand has successfully cultivated.
It will be interesting to see if and how automakers will utilize the data suggests Saint Louis Hyundai. Studies such as this one help to guide the decisions of automakers, which is precisely what has prompted Honda to increasingly invest in online media in order to reach they Web-centric target buyer. But all too often there are pitfalls when relying on such as data as well, particularly if the product itself is something that no one would want to drive.
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